Evaluation 5

5. How did you attract/address your audience?

We originally planned for our target audience to be aged 16-25 for many factors such as people that age are usually more likely to visit the cinema so this would bring our film a larger gross and allow a huge audience to consume it. Also because we chose a rating 15 so young adults aged 16+ are probably the best audience for our film due to its scary content/themes, as shown in the screenshot of previous research our group did. I think overall our target audience was reached as showing it to my peers they said it was quite appealing and enjoyed the 2 minutes we made, 70% of people asked said they would watch the full film if it were to be made. In production we included some quite thrilling shots and edits which were specifically aimed at our target audience as the action/thriller genre appeals most to the young adult category. Some of the audience mentioned things like “it’s cleverly edited and creates suspense” and “the music clearly shows it’s a thriller film” which shows how the genre and suspense of the film appealed to our chosen target audience. Less successful things were that the storyline wasn’t clear and quite confusing at times which shows how our film could’ve been improved vastly and we could have planned the storyline better, to allow the audience to be thrilled and in suspense rather than having to overthink what was happening in scenes. If we were to improve/remake our film this feedback shows what our target audience liked and disliked so we could alter it and improve it to give them a more enjoyable experience.