Evaluation 7

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

My preliminary exercise was a continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she then exchanges a couple of lines of dialogue. This task had to include 180-degree rule line, match on action and shot/reverse/shot. I think taking part in this task beforehand allowed us to understand continuity rules that we had to stick to in our two minute clip to ensure it was succesfully made. Match on action was certainly an important one as our 2 minute opening scene include lots of small shot, of Lucy laid in the woods and running so we had to ensure we filmed these so that they were of the same movement and she was in the same position. We got better at editing as the preliminary exercise only included simple and basic cuts, but to make our main task of a higher quality so it could achieve a good grade we had to use transitions like crossfades, include no diegetic music to create and atmosphere and add n extra sound like the recording for the radio clip. These were a lot harder to do using Premiere Pro, but it helped having knew the basics from editing our preliminary task, so our pre-existing knowledge speeded up the long and diffiult editing process for our 2 minute opening clip. We used different methods through the use of including titles and credits and non diegetic music, which we had not previously done in the preliminary task or practise editing, these didnt take that long and through knowing how to use the basics on Premiere Pro the task became very easy, as the software was quite repetetive an simple to use so this extrememly helped.

Evaluation 7

Evaluation 6

Evaluation 6

Evaluation 6

For the research element of our product, we used youtube to look at similar films. 

We also used Art Of The Title to analyse title sequences, which helped us to design our title sequence. 

We used royalty free music sites, such as Bensound, to research some music that could go in our film. We looked at music of the thriller/horror genre as we thought that would fit with our storyline the best. 

In addition, we used questionnaires to propose our storyline and see how people reacted, to which we got positive results.

For the planning element of our research we used Celtx, to write the script, as well as taking location photos.

A lot of emphasis was put on the shot lists, which were made on Microsoft Word, as we believed this would make filming much easier. The results from our questionnaire were gathered, and made into graphs and charts using Microsoft Excel, which allowed us to look at what things we should add or remove from our storyline.  We found Celtx straight forward and easy to use, so used it a lot in our pre-production stage. Celtx gave our scripts a professional finish. Microsoft Word was very useful in the creating of our shot lists as it was easy to use and kept everything together nicely. 

A panasonic camera was used to film. It had a high resolution, so allowed us to film good quality footage. However, it was difficult to pull focus on the camera. It was small and light, so we were able to carry it around easily to our different locations.

Premier Pro was used to edit our film, and was easy to use. Premier Pro gave our film a professional finish. It allowed us to add a range of effects such as adjusting the contrast and light levels to give a spookier look. The titles were also created using Premier Pro, which was simple enough to do
and allowed us to add them straight over the footage.

Furthermore, Blogger was an important technology used as it allowed us to present all our work in one place, and keep it neat and tidy. We used a sound recorder to record the radio announcement. This was straightforward to use, and made the sound much clearer than if we used a camera or the computer's microphone to record it.

Evaluation 5

5. How did you attract/address your audience?

We originally planned for our target audience to be aged 16-25 for many factors such as people that age are usually more likely to visit the cinema so this would bring our film a larger gross and allow a huge audience to consume it. Also because we chose a rating 15 so young adults aged 16+ are probably the best audience for our film due to its scary content/themes, as shown in the screenshot of previous research our group did. I think overall our target audience was reached as showing it to my peers they said it was quite appealing and enjoyed the 2 minutes we made, 70% of people asked said they would watch the full film if it were to be made. In production we included some quite thrilling shots and edits which were specifically aimed at our target audience as the action/thriller genre appeals most to the young adult category. Some of the audience mentioned things like “it’s cleverly edited and creates suspense” and “the music clearly shows it’s a thriller film” which shows how the genre and suspense of the film appealed to our chosen target audience. Less successful things were that the storyline wasn’t clear and quite confusing at times which shows how our film could’ve been improved vastly and we could have planned the storyline better, to allow the audience to be thrilled and in suspense rather than having to overthink what was happening in scenes. If we were to improve/remake our film this feedback shows what our target audience liked and disliked so we could alter it and improve it to give them a more enjoyable experience.

Evaluation 5

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Evaluation 4

4. Who would be the audience for your media product?

Before making our film we did a Questionnaire as part of pre-production research, this included asking what age group people thought our film would be targeted at. A graph of the results is shown above.

The results show that the main age group is 16-18 years, we initially planned for the target demographic to be 15-25, but teenagers are our main target as the protagonist is a teenager so the film would draw in more of a teenage audience. It would also be aimed at people who like thrillers/horrors and like films that include a mystery. Through the use of marketing on social media, our films trailers/posters etc. would be seen by many teens as they are a large proportion of the users so this would be directly targeted at them. Because we earlier decided that the certificate of our film would be a 15, the results mainly agree with that so we wouldn’t need to change any of the content to make it suitable for a younger audience which allows our film to include typical thriller conventions and iconography which will make it scarier and more thrilling for a better audience experience. Therefore I agree with the results we gathered from the public and this should hopefully predict that the 16-18 age group would enjoy our film the most.