Research into Target Audience

Target Audience 
People aged 16-25 are most likely to visit the cinema, so many films are aimed at people within this age range. Thriller and action films are popular with young adults, which is why many of these films are rated 15 or 18. Some films of this type are toned down slightly and rated a 12 or 12A to reach a wider demographic.

This allows more people to see the film, so there will be an increase in marketing through word-of-mouth, and an increase in exchange. In addition young adults aged 16-25 are most likely to engage in social media. This links to the amount of online exchange as they will post photos and statuses about their experience which will help to promote the film. Rating a film a 15 or 18 gives the producers more creative freedom as they can explore things such as violence, language and sexual content, which wouldn’t be allowed in a film rated 12 or below.

Also, people aged between 16 and 25 are more interested in watching films of these natures than any other age group, so an action or thriller film will appeal to them. In addition, our film will contain some scary scenes and jump scares, as well as possibly some language. For this reason, the target audience of our film will be teenagers and young adults.

Shot List

Shot List-

https://docs.google.com/document/d/14kDMCJg9TUHK_9muz2pf4H7IehE35BLrrBeh0PzYeyU/edit

Title sequence research

Title Sequences

A title sequence is used to present a films title, key production and cast members, applying visual effects and sound. It typically begins the opening credits, and helps establish the setting and tone of the film. It may consist of live action, animation, music, still images, or graphics. When title sequences first came about, simple title cards were used to begin and end silent film presentations in order to identify both the film and the production company involved, also they were a way of showing the audience the film had started. In the late 80’s and early 90’s the introduction of digital technologies to film changed the industry leading to a resurgence in title design, with David Fincher’s Seven having one of the most iconic title sequences of that decade.  

A title sequence gives the audience clues and an idea of what is going to happen in the film including fast cuts between shots so that it doesn’t give too much away. Using fast cuts gets the audience excited, focused and drawn into the film as they want to know what happens next. This is why the title sequence of a film is very important, especially with the opening credits as it crafts an image of what the film is going to be like for the people viewing it. Music has to be used very carefully too in the title sequence,as it creates a certain mood and sets the scene. For our thriller we will use dark and gloomy music and make sure we have permisssion to use it in the sequence. There is often a lot of text shown in the title sequence too, including who the production company is, who created the film, actors, title of the film, casting director, costume designer, producer, director, and many more, but although we are a small team of people there wont be as many names/roles to include in the credits. The title sequence is usually the first thing you see so you have to blow the audience away and consider every aspect of it including the font. The typography used needs to reflect the films feel and genre, not be too complicated, or use a tacky font, as the font used brands your film so is extremely important.

I think the title sequence used or our film needs to be quite simple and use effects and images to give the audience a clue on the genre of our film, somehow including a forest/woods shot to hint at the setting. The music will need to be suspenseful and eery to impact the viewers and make them feel scared.

Research into title sequence

Research into title sequence:


Title sequences should give a feel of what the film is about without giving the plot away. For example the title for Casino Royale contains guns and gambling chips, which hints at elements of the film without giving away the storyline. The use of playing cards references, for example, clubs and the king of spades, hints at the theme of chance, and gambling. This links in with the film as James Bond often gambles with his life and isn't afraid of taking a chance.
Casino Royale title: https://youtu.be/OzX14t4dCQ0

Music:
Music in a title sequence tends to have no lyrics and compliments the on screen images. Classical style or acoustic music is a popular choice as it doesn't distract from the titles. The music used often matches the theme of the film, for example, an action film often uses music that is tense and gradually gets louder, this is the same for a thriller. Romance films tend to use calming, happy music that reflect the tone of the film. In the title of Insidious, a creepy music is used to build tension. Sound effects such as heavy breathing and clinking sounds add to the eerie feel. This makes the audience feel on edge as they know something bad is going to happen. It also hints at the content of the film.
Insidious title: https://youtu.be/g1e1feo4DUk
Spectre uses a pop song by popular artist Sam Smith, however the song fits in well with the title and adds a mood of mystery and sensuality, which is reflected in the film. The ongoing references to an octopus hints at the dark theme of the film, and foreshadows the role of Spectre, which is represented by an octopus throughout the film.

Font: 
The font used in a title sequence is very important as it catches the audience's eye immediately and must create an impression. The size of the font should always be considered because if the font is too large it may distract from the rest of the title sequence, but if the font is too small the audience might miss it. We have decided to use a medium sized font that is simple. A fancy font may be difficult to read or distract from the feel of the title, where as a simple font is easy to read and understand, and gives the film a more professional feel. The colour of the font is important as it can help to hint at what the film is about, and creates a first impression. For example, a sci-fi film about robots could have a metallic coloured font to create a futuristic or dysopian feel. A simple font is used in the titles of Terminator, so as not to distract from whats going on in the background. Tense music and metallic lettering is also used.
Terminator title: https://youtu.be/5WeO5ZxdCYM