Research into Target Audience

Target Audience 
People aged 16-25 are most likely to visit the cinema, so many films are aimed at people within this age range. Thriller and action films are popular with young adults, which is why many of these films are rated 15 or 18. Some films of this type are toned down slightly and rated a 12 or 12A to reach a wider demographic.

This allows more people to see the film, so there will be an increase in marketing through word-of-mouth, and an increase in exchange. In addition young adults aged 16-25 are most likely to engage in social media. This links to the amount of online exchange as they will post photos and statuses about their experience which will help to promote the film. Rating a film a 15 or 18 gives the producers more creative freedom as they can explore things such as violence, language and sexual content, which wouldn’t be allowed in a film rated 12 or below.

Also, people aged between 16 and 25 are more interested in watching films of these natures than any other age group, so an action or thriller film will appeal to them. In addition, our film will contain some scary scenes and jump scares, as well as possibly some language. For this reason, the target audience of our film will be teenagers and young adults.