Evaluation 5

5. How did you attract/address your audience?

We originally planned for our target audience to be aged 16-25 for many factors such as people that age are usually more likely to visit the cinema so this would bring our film a larger gross and allow a huge audience to consume it. Also because we chose a rating 15 so young adults aged 16+ are probably the best audience for our film due to its scary content/themes, as shown in the screenshot of previous research our group did. I think overall our target audience was reached as showing it to my peers they said it was quite appealing and enjoyed the 2 minutes we made, 70% of people asked said they would watch the full film if it were to be made. In production we included some quite thrilling shots and edits which were specifically aimed at our target audience as the action/thriller genre appeals most to the young adult category. Some of the audience mentioned things like “it’s cleverly edited and creates suspense” and “the music clearly shows it’s a thriller film” which shows how the genre and suspense of the film appealed to our chosen target audience. Less successful things were that the storyline wasn’t clear and quite confusing at times which shows how our film could’ve been improved vastly and we could have planned the storyline better, to allow the audience to be thrilled and in suspense rather than having to overthink what was happening in scenes. If we were to improve/remake our film this feedback shows what our target audience liked and disliked so we could alter it and improve it to give them a more enjoyable experience.

Evaluation 5

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Evaluation 4

4. Who would be the audience for your media product?

Before making our film we did a Questionnaire as part of pre-production research, this included asking what age group people thought our film would be targeted at. A graph of the results is shown above.

The results show that the main age group is 16-18 years, we initially planned for the target demographic to be 15-25, but teenagers are our main target as the protagonist is a teenager so the film would draw in more of a teenage audience. It would also be aimed at people who like thrillers/horrors and like films that include a mystery. Through the use of marketing on social media, our films trailers/posters etc. would be seen by many teens as they are a large proportion of the users so this would be directly targeted at them. Because we earlier decided that the certificate of our film would be a 15, the results mainly agree with that so we wouldn’t need to change any of the content to make it suitable for a younger audience which allows our film to include typical thriller conventions and iconography which will make it scarier and more thrilling for a better audience experience. Therefore I agree with the results we gathered from the public and this should hopefully predict that the 16-18 age group would enjoy our film the most.

Evaluation 4

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Evaluation 3

Evaluation 3

Evaluation 3

Momentum: An Entertainment One Company, would be a good distributor for our film as it distributes both independent and mainstream films. This means our independent film could be spread to more screens than if we used a distributor solely for independent films. Momentum has distributed films such as The King’s Speech, The Woman in Black, and The Girl With The Dragon Tattoo.

Another distributor we could use is Axiom Films. 
This distributor would be a good choice as
it specialises in independent films, but distributes them around the world, which means our film could be seen by a wide and diverse audience. It is based in London, which means British made films are their priority, and it is long established. It mainly distributes digitally over platforms such as LoveFilm and iTunes, meaning our production company would make more money from the film, as no physical copies would have to be produced. Half Nelson, starring Ryan Gosling was distributed by Axiom Films, and won an Academy Award in 2007. 

Another possible distributor is Arrow Films. It is a UK-based distributor of classic horror, thriller, comedy and cult films. It distributes products on Blu-ray and DVD around the UK. This would be ideal for our film as it is based in the UK and focuses on distributing films of our genre. Their most recent film is, Lessons In Love (2016) starring Jessica Alba.
We would use Axiom Films as our distributor as it is based in the UK, so specialises in British films, but distributes around the globe. This would be advantageous to our film as it would be seen by many people. In addition, our company wouldn't have to pay the cost of having physical copies produced. 

 

Evaluation 2

Evaluation 2

Evaluation 2

Evaluation 1

Evaluation 1

Evaluation 1

The genre of our film is Thriller, as we wanted to create a product that was tense and gave an air of mystery. The storyline has a sense of ambiguity, for example, Lucy waking up in a forest, which leaves to the
imagination how she got there. A similar film is Maze Runner, as Thomas wakes up in The Glade with no memory of what happened before. Jump cuts are used to get closer to Lucy, which creates tension straight away. This, coupled with the non-diegetic music adds a sense of forboding. A high angle shot is used of Lucy laid on the forrest floor, which highlights her vulnribility. Our film conforms to genre stereotypes by using scenes of normal, everyday life to start the film, with Lucy making a hot drink. This lulls the audience into a false sense of security before the climax of the film.



A forest is a stereotypical setting for a Thriller, as it has negative connotations, and is often portrayed in a spooky way. Our film also has aspects of Horror, such as the creepy hooded figure, and in the questionnaire many people believed our film to be of the horror genre.

The film has a ring narrative, as Lucy wakes up and realises everything in the woods was just a dream. This breaks genre conventions, as Thrillers usually have a linear narrative, with a task to be completed within a certain timeframe. We broke this convention to give a fresh approach to a Thriller. The film also has a restricted narrative, as the audience only knows what the main character Lucy knows, which is popular in Thrillers.

Seized - Final Film